Oasis

Context

To mark the return of the world’s biggest band, adidas dropped The Band With The 3 Stripes - and we were challenged with bringing it to life across LDN, Carnaby, Paris, and the new Manchester flagship.

Connection

To launch the new Manchester store, we kicked things off with a launch party, and activated with local record shop Vinyl Exchange over the Heaton Park weekend. We also partnered with THE FACE for intimate Q&A nights, with Oasis photographer Lawrence Watson in Manchester and Oasis vinyl cover designer Brian Cannon in Carnaby, both sharing stories about the band.

Back in LDN, we teamed up with Abbey Road for an exclusive after-hours screening of unseen Oasis footage, shot by Watson himself. Across every event, local F+B legends kept the vibes high for lucky ticket holders at every event.

Creative

Towering visuals, exclusive memorabilia, and a glowing, globe-spinning tribute to Definitely Maybe turned the space into a 360° dive into the band's legacy: bold wall imagery, vitrines packed with never-before-seen gear, stage-worn pieces, and historic moments that teed up the Oasis Live ‘25 tour.

Impact

From local media traction to events across all stores hitting sales capacity, we landed “The Band With The 3 Stripes” campaign at the heart of the fanbase with four localised retail builds, activated with a plethora of fan focused events.