A global partner with local insight
IMA Benelux is part of a worldwide network of agencies that have been creating connections people buy for over 35 years. From household names to ambitious start-ups, IMA has helped brands grow salience and sales seamlessly. And, as The Smollan Agency, we’re able to fuse creativity with real-world retail firepower worldwide. Big or small, global or hyper-local, our ideas turn brand presence into brand preference.
Global leadership
Our global leadership team brings decades of brand, retail, and digital experience to the table. Guiding, shaping, and challenging our teams around the world to deliver work that connects globally and lands locally.
Bart Manders
MD Benelux
Nienke van 't Schip
Business Unit Director Events Benelux
James Henry
Global CEO
Alex Uprichard
MD UK and Europe
Mike Smollan
Chief Brand Activation Officer - Smollan
Ross Adam
MD MENA
Justin Dennis
Head of IMA Africa
Katherine Freemantle
MD IMA South Africa
Where to find us
With 8 offices across 6 regions, our global team of 400+ experts is perfectly positioned to support your brand. Delivering world-class work with a local heartbeat.
Johannesburg, SA
Hathorn House, Maryvale
Gibraltar
5/3 College Lane, GX11 1AA
Cape Town, SA
Black River Business Park, 7925
New York City, US
203 Lafayette St, NY 10012
Dubai
Al Shatha Tower, Al Sufouh
Manchester, UK
3E/F Beehive Mill, M4 6JG
London, UK
Well Court, EC1R 3AU
Leeds, UK
The Malthouse, LS10 1LJ
Benelux
Oude Amersfoortseweg 195, Netherlands
Working in partnership with...
We don’t just deliver work. We build partnerships that last. Some for over 35 years. Built on trust, collaboration, and shared hunger for more, these relationships allow us to go deeper, think bigger, and do better work together. Turning ambitious ideas into meaningful results that push their brand to new levels.
